The branding for Bellingen Brewing Co. centers around the cormorant, a bird native to the region, chosen to symbolize resilience, adaptability, and a deep connection to the natural waterways surrounding Bellingen. The minimalist yet detailed depiction of the cormorant in the logo reflects the brewery's commitment to craftsmanship and authenticity. For the beer packaging, we developed three distinct designs, each celebrating different aspects of Bellingen's identity. The first design features a clean, classic look with a monochromatic color palette, emphasizing the brewery’s heritage. The second design incorporates vibrant illustrations of the cormorant against a dynamic natural backdrop, evoking the brand’s adventurous and artistic spirit. The third design blends modern abstract elements with bold splashes of color, presenting a contemporary take that appeals to a diverse audience. Together, these designs showcase Bellingen Brewing Co.'s dedication to quality, creativity, and a strong sense of place.