Concept Design Services Transform Your Vision into Reality
At Secret Agency, we turn abstract ideas into compelling design concepts that captivate your audience and drive business success. Based in Coffs Harbour, our team of design specialists works with businesses across Australia to develop innovative concepts that stand out in competitive markets.
Why Choose Our Concept Design Services
Industries We Serve
Our concept design services cater to a variety of industries, ensuring that we bring the right expertise to each project:
Consumer electronics: Designing innovative tech products that stand out in a competitive market.
Consumer packaged goods: Developing packaging and product concepts that appeal to retail consumers.
Industrial products: Designing durable and functional products for demanding applications.
Digital products: Crafting intuitive interfaces for apps and software that enhance user experience.
Our Concept Design Process
Discovery & Research
We begin by understanding your vision, goals, and constraints. Our team researches your industry, competitors, and target audience to establish a solid foundation for concept development.
Deliverables include:
Detailed brief documentation
Market and competitor analysis
User personas and journey maps
Opportunity identification report
Ideation & Concept Development
Our designers generate multiple creative directions through collaborative ideation sessions, sketching, and preliminary visualisations.
Deliverables include:
Multiple concept directions
Preliminary sketches and mood boards
Concept rationales and strategic alignment
Stakeholder presentation materials
Concept Refinement
Based on your feedback, we refine the selected concept direction, adding detail and ensuring technical feasibility.
Deliverables include:
Refined concept visualisations
Technical feasibility assessment
Material and production recommendations
Preliminary budget estimates
Visualisation & Presentation
We bring your concept to life through professional renderings, prototypes, or digital mockups that clearly communicate the final vision.
Deliverables include:
High-quality concept renderings
Digital or physical prototypes
Presentation materials
Implementation roadmap
Finalisation and production:
Once the design is approved, we manage the production process, working with trusted partners to ensure your packaging is produced to the highest quality standards.
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What Our Clients Say
Our clients’ words say it best. Whether it’s transforming an idea into a market-ready product or scaling a vision across platforms, we’re proud to be the team they trust to make it real.
Jonah Hicks
"This company, especially Marty, is a hidden gem. I’ve partnered on several major projects that transformed our business. Their design approach extends beyond aesthetics, enhancing the overall customer experience. Highly recommend for effective branding!"
Kane Sajdak
"This agency excels in industrial design, branding, and digital marketing, proving to be the best in Australia. My collaborations on various brands, both domestically and internationally, have shown their capacity to deliver exceptional results."
Todd Travers
"I am extremely satisfied with the service I received! The communication and professionalism displayed by the team are outstanding. I highly recommend their work and can't express my appreciation enough."
Frequently Asked Questions
Whether you're just getting started or deep in the details, our FAQ section covers the essentials. If you’re wondering about something, chances are you’ll find the answer here.