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Digital experience

Websites and products customers use.

Websites, web apps and product design that are clear for customers, readable by AI engines and easy for your team to run.

See our case files
The proble<

A website that explains too much.

Most sites are organised around the company, not the customer. People arrive with one question and leave without the answer.

A clear site sells better, costs less to maintain and gets cited by AI engines more often.

What you get

Five things, done properly.

UX researchWhat customers come for, and where they get stuck
Information architecturePages organised around people, not departments
UI design systemComponents that keep every page consistent
BuildFast, accessible, server-rendered and AI-readable
Launch and handoverTraining so your team can update it
How it works

  1. 01Research

    Weeks 1–2. Analytics, interviews and a review of competitors.

  2. 02Structure

    Weeks 3–4. Sitemap, key journeys and wireframes.

  3. 03Design

    Weeks 5–7. Design system and high-fidelity pages, tested with real users.

  4. 04Build

    Weeks 8–12. Development, content migration, launch and training.

A portrait being retouched on a designer’s monitor
What we measure

Conversion

Enquiries, bookings or sales from the site.

Task success

Can visitors find what they came for?

Performance

Speed, accessibility and AI readability scores.

FormatsPriced on value, not hours

UX Sprint

2 weeks · fixed price · from $4,900

A research-led review with the fixes ranked by impact.

Website Project

Most chosen

Priced on the problem · from $18,000

Research, design, build and launch, delivered at a fixed price.

Questions

Honest answers.

Which platforms do you build on?

Webflow, WordPress or custom code, chosen by how your team needs to work.

Can you redesign without rebuilding?

Sometimes. The UX Sprint tells you whether a refresh or a rebuild is the better spend.

Do you handle content?

Yes. We write answer-first copy that works for people and for AI engines.

Related productsSimplify
Customer journeysFind where people drop off, and fix it Process redesignRemove work nobody needs to do Platforms & reportingOne clear view of the business
Start hereBrisbane · Sydney · Coffs Harbour · Gold Coast · Melbourne

What's annoying you about your business?

Tell us the problem. We'll tell you honestly whether we're the right people to fix it.

Talk to Secret
AI check Talk to Secret
Menu +
← Services / Simplify / Product 01Simplify

Digital experience

Websites and products customers use.

Websites, web apps and product design that are clear for customers, readable by AI engines and easy for your team to run.

See our case files
The problem

A website that explains too much.

Most sites are organised around the company, not the customer. People arrive with one question and leave without the answer.

A clear site sells better, costs less to maintain and gets cited by AI engines more often.

What you get

Five things, done properly.

UX researchWhat customers come for, and where they get stuck
Information architecturePages organised around people, not departments
UI design systemComponents that keep every page consistent
BuildFast, accessible, server-rendered and AI-readable
Launch and handoverTraining so your team can update it
How it works

  1. 01Research

    Weeks 1–2. Analytics, interviews and a review of competitors.

  2. 02Structure

    Weeks 3–4. Sitemap, key journeys and wireframes.

  3. 03Design

    Weeks 5–7. Design system and high-fidelity pages, tested with real users.

  4. 04Build

    Weeks 8–12. Development, content migration, launch and training.

A portrait being retouched on a designer’s monitor
What we measure

Conversion

Enquiries, bookings or sales from the site.

Task success

Can visitors find what they came for?

Performance

Speed, accessibility and AI readability scores.

FormatsPriced on value, not hours

UX Sprint

2 weeks · fixed price · from $4,900

A research-led review with the fixes ranked by impact.

Website Project

Most chosen

Priced on the problem · from $18,000

Research, design, build and launch, delivered at a fixed price.

Questions

Honest answers.

Which platforms do you build on?

Webflow, WordPress or custom code, chosen by how your team needs to work.

Can you redesign without rebuilding?

Sometimes. The UX Sprint tells you whether a refresh or a rebuild is the better spend.

Do you handle content?

Yes. We write answer-first copy that works for people and for AI engines.

Related productsSimplify
Customer journeysFind where people drop off, and fix it Process redesignRemove work nobody needs to do Platforms & reportingOne clear view of the business
Start hereBrisbane · Sydney · Coffs Harbour · Gold Coast · Melbourne

What's annoying you about your business?

Tell us the problem. We'll tell you honestly whether we're the right people to fix it.

Talk to Secret