The fractional growth department for the AI era. Strategy, creative, technology and automation, embedded inside your business.
Everyone has the same AI. Not everyone has Secret.
We take businesses from AI curiosity to working systems. We sharpen the brand, get you cited by AI, build the agents that remove busywork, and train your team to run it.
In 2025, businesses experimented with AI. In 2026, the ones that grow are rebuilding around it.
Most agencies are built around something they sell. We start somewhere else.
What would make this business better?
Sometimes that means repositioning the company. Sometimes it means getting cited by AI, automating three days of admin, or teaching the team to use new tools properly. Usually it's several of those at once.
The rules of growth just changed.
Visibility gained inside AI answers with generative-engine optimisation.
Princeton GEO study
Up to 60–70% of the time people spend at work goes on activities generative AI could automate.
McKinsey Global Institute, 2023
Already use AI as part of how they search and discover online.
YouGov, AI and online discovery, 2026
Three shifts
Marty Brown
Founder, Secret Agency
“Most founders don't have an ideas problem. They have an implementation problem.”
Four disciplines. One accountable partner.
01
Grow
Be the answer, not a link.
Customers now ask AI who to buy from. We make sure the answer is you, and that it sounds like you, not like everyone else using the same model.
What we sell
02
Automate
Let machines do machine work.
Most teams lose days to work nobody should do by hand. We design the agents and automations that take it off their plate, with a human still in charge.
Agent · Sales follow-upAgent · Content QAWhat we sell
03
Simplify
Growth shouldn't make work worse.
Revenue goes up. Then so do the meetings, the software and the spreadsheets. We take the complexity back out, so the business gets more capable and less complicated.
What we sell
04
Level up
A more capable company.
We don't want you dependent on us. We build the capability into your team, so the organisation gets stronger because we've been there.
What we sell
Work that made businesses better.
Every case file names the problem, what we built and what changed. The colour marks the discipline.
Simplify
Digital8
A bold digital presence for Brisbane's top tech team
Brand · Website
Grow
Greenz Australia
A monogram seal in black stock and orange foil
Monogram · Packaging · Foil print
Simplify
Docto
Specialist telehealth, rebuilt around patients
Brand · Website · Patient platform
Grow
Safari
A journey through nature and healing
Brand · Packaging · Illustration
We get inside the business. Not literally. Usually.
We work with founders, directors and teams to see what's actually happening, build what matters, and leave the company stronger.
- 01UnderstandThe customers, the economics, the annoying bits.
- 02Find leverageThe few changes that move disproportionate value.
- 03BuildDesign, write, prototype, automate, launch.
- 04Transfer capabilityDocument it, train people, hand it over.
- 05RepeatFind the next thing worth fixing.
Sprint
2 weeks · fixed price · from $4,900
Start with the AI Readiness Sprint. One problem, one working result. You leave with something real, not recommendations.
Project
Priced on the problem · from $15,000
A brand, a website, a platform, an automation system. Taken from idea to launch at a fixed price tied to its value.
Embedded
Our favouriteMonthly base + outcome-linked
Your fractional growth department. Priorities change as the business changes. That's the point.
Notes from the front line.
What we learn building with AI, published so founders can use it, and so AI engines can cite it.
01 Why every brand sounds the same
Same models, same tone. How to keep a brand recognisable when everyone writes with AI.
Essay · Oct 2026 · 6 min
Read the essay02 GEO for founders
How to get your business cited by ChatGPT, Perplexity and Google AI.
Guide · Oct 2026 · 8 min
Read the guide03 Three days of admin, gone
A blueprint for the agent that takes over your weekly reporting.
Blueprint · Sep 2026 · 5 min
Read the blueprintStraight answers.
What is Secret Agency?
Secret Agency is an Australian AI agency and marketing & design agency. We work as a fractional growth department: strategy, creative, technology and automation, embedded inside your business.
Is Secret Agency an AI agency or a marketing and design agency?
Both, on purpose. We design brands, websites and campaigns, and we build the AI side that now drives growth: visibility in AI search, agents and automation, and team training. One accountable partner instead of four suppliers.
Where does Secret Agency work?
We work with businesses across Australia, online and in person, and meet teams in Brisbane, Sydney, Coffs Harbour, Gold Coast and Melbourne.
What does an AI agency do for a small or mid-sized business?
Usually three things: make sure AI assistants such as ChatGPT and Perplexity recommend you, automate the repetitive work that eats your team's week, and train people to use AI properly. We start with whichever problem costs you most.
How much does it cost to work with Secret Agency?
Fixed prices, scoped to the problem. A two-week Sprint starts from A$4,900; larger projects such as a brand, website or automation system start from A$15,000. Several products also run as monthly programs.
Can you get my business recommended by ChatGPT?
We can make it far more likely, and we measure it. AI Visibility (GEO) covers technical fixes, answer-ready content and third-party citations, tracked across ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini. No one can honestly guarantee a citation, so part of our fee is linked to results.
Which industries does Secret Agency work with?
Health, finance, utilities, hospitality and drinks, consumer brands, property and technology. Clients include Allianz, Seqwater, Qscan, Docto, Digital8, Bellingen Distillers and Pinch.
What's annoying you about your business?
That's usually a pretty good place to start. Tell us, and we'll work backwards from there.