Product Prototyping Services Transform Your Ideas Into Market-Ready Solutions

At Secret Agency, we turn abstract concepts into tangible product prototypes that validate your vision, mitigate development risks, and accelerate your path to market. Our comprehensive prototyping services bridge the gap between innovative ideas and successful product launches.

Why Choose Our Product Prototyping Services?

Design-Led Thinking

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Our approach puts design at the forefront of the prototyping process, ensuring your product not only functions flawlessly but creates meaningful connections with users.

Design-Led Thinking

{ 01 }

Our approach puts design at the forefront of the prototyping process, ensuring your product not only functions flawlessly but creates meaningful connections with users.

Design-Led Thinking

{ 01 }

Our approach puts design at the forefront of the prototyping process, ensuring your product not only functions flawlessly but creates meaningful connections with users.

Strategic Depth

{ 02 }

We don't just build prototypes—we develop strategic assets that validate concepts, test assumptions, and provide critical insights before significant investment in full development.

Strategic Depth

{ 02 }

We don't just build prototypes—we develop strategic assets that validate concepts, test assumptions, and provide critical insights before significant investment in full development.

Strategic Depth

{ 02 }

We don't just build prototypes—we develop strategic assets that validate concepts, test assumptions, and provide critical insights before significant investment in full development.

Technical Excellence

{ 03 }

Our multidisciplinary team combines expertise in industrial design, UX/UI, engineering, and materials science to create sophisticated prototypes that accurately represent your final product.

Technical Excellence

{ 03 }

Our multidisciplinary team combines expertise in industrial design, UX/UI, engineering, and materials science to create sophisticated prototypes that accurately represent your final product.

Technical Excellence

{ 03 }

Our multidisciplinary team combines expertise in industrial design, UX/UI, engineering, and materials science to create sophisticated prototypes that accurately represent your final product.

Rapid Iteration

{ 04 }

Our agile prototyping methodology delivers quick feedback cycles, allowing you to refine your product concept efficiently and reduce time-to-market.

Rapid Iteration

{ 04 }

Our agile prototyping methodology delivers quick feedback cycles, allowing you to refine your product concept efficiently and reduce time-to-market.

Rapid Iteration

{ 04 }

Our agile prototyping methodology delivers quick feedback cycles, allowing you to refine your product concept efficiently and reduce time-to-market.

Our Prototyping Process

1. Concept Development

We begin by thoroughly exploring your product vision, defining key functionality, identifying target users, and establishing clear prototyping objectives.


  • Initial concept sketches and ideation

  • Requirement analysis and specification

  • Technical feasibility assessment

  • Prototyping roadmap creation


2. Design Exploration

Our designers transform initial concepts into structured designs that balance form, function, and manufacturability.


  • Form factor and aesthetic development

  • User interface and experience design

  • Material selection and sourcing strategy

  • Component and assembly planning


3. Prototype Creation

We build functional prototypes at appropriate fidelity levels based on your specific testing and validation requirements.


  • Low-fidelity concept prototypes

  • Medium-fidelity working models

  • High-fidelity pre-production prototypes

  • Appearance models for stakeholder presentations


4. Testing & Validation

We rigorously evaluate prototypes against defined criteria, gathering crucial data to inform refinements.


  • User testing and feedback collection

  • Technical performance validation

  • Manufacturing feasibility assessment

  • Cost optimisation analysis


5. Refinement & Documentation

Based on testing insights, we refine the prototype and prepare comprehensive documentation for production.


  • Design iterations based on test results

  • Production specification development

  • Manufacturing process planning

  • Quality control standards establishment

Types of Prototypes We Deliver

Proof of Concept Prototypes

Validate core functionality and technical feasibility early in the development process. Perfect for: Testing novel technologies, securing initial funding, or exploring new product categories.

Functional Prototypes

Working models that demonstrate key features and interactions to validate the product's core value proposition. Perfect for: User testing, technical validation, and refining feature priorities.

Visual Prototypes

High-fidelity representations of your product's appearance that communicate your vision to stakeholders. Perfect for: Investor presentations, early marketing materials, and executive approvals.

Pre-Production Prototypes

Production-intent models that closely resemble the final product in both form and function. Perfect for: Final validation before tooling investment, regulatory submissions, and pilot customer testing.

Digital Prototypes

Interactive digital representations of software, apps, and digital products. Perfect for: User experience testing, interface validation, and digital product refinement.

Pre-Production Prototypes

Production-intent models that closely resemble the final product in both form and function. Perfect for: Final validation before tooling investment, regulatory submissions, and pilot customer testing.

Digital Prototypes

Interactive digital representations of software, apps, and digital products. Perfect for: User experience testing, interface validation, and digital product refinement.

Industries We Serve

Our prototyping expertise spans diverse sectors, each with unique requirements and constraints:

  • Consumer Electronics

From smart home devices to wearable technology


  • Medical Devices

Compliant prototypes for regulated healthcare environments


  • Industrial Products

Durable solutions for demanding applications


  • Consumer Packaged Goods 

Packaging and product prototypes for retail environments


  • Digital Products 

Apps, software, and interactive experiences


  • Furniture & Homewares 

Functional and aesthetic home product prototypes

{ Testimonials }

What Our Clients Say

Our clients’ words say it best. Whether it’s transforming an idea into a market-ready product or scaling a vision across platforms, we’re proud to be the team they trust to make it real.

Jonah Hicks

"This company, especially Marty, is a hidden gem. I’ve partnered on several major projects that transformed our business. Their design approach extends beyond aesthetics, enhancing the overall customer experience. Highly recommend for effective branding!"

Kane Sajdak

"This agency excels in industrial design, branding, and digital marketing, proving to be the best in Australia. My collaborations on various brands, both domestically and internationally, have shown their capacity to deliver exceptional results."

Todd Travers

"I am extremely satisfied with the service I received! The communication and professionalism displayed by the team are outstanding. I highly recommend their work and can't express my appreciation enough."

Frequently Asked Questions

Whether you're just getting started or deep in the details, our FAQ section covers the essentials. If you’re wondering about something, chances are you’ll find the answer here.

How long does the prototyping process typically take?

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The timeline varies based on complexity, but most projects move from concept to functional prototype in 4-8 weeks. We'll provide a detailed timeline during our initial consultation.

How long does the prototyping process typically take?

{ 01 }

The timeline varies based on complexity, but most projects move from concept to functional prototype in 4-8 weeks. We'll provide a detailed timeline during our initial consultation.

How long does the prototyping process typically take?

{ 01 }

The timeline varies based on complexity, but most projects move from concept to functional prototype in 4-8 weeks. We'll provide a detailed timeline during our initial consultation.

How much does prototyping cost?

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Prototyping investment depends on complexity, fidelity requirements, and materials. Projects typically range from $5,000 for simple proof-of-concept models to $50,000+ for sophisticated pre-production prototypes. We provide transparent quotes after understanding your specific needs.

How much does prototyping cost?

{ 02 }

Prototyping investment depends on complexity, fidelity requirements, and materials. Projects typically range from $5,000 for simple proof-of-concept models to $50,000+ for sophisticated pre-production prototypes. We provide transparent quotes after understanding your specific needs.

How much does prototyping cost?

{ 02 }

Prototyping investment depends on complexity, fidelity requirements, and materials. Projects typically range from $5,000 for simple proof-of-concept models to $50,000+ for sophisticated pre-production prototypes. We provide transparent quotes after understanding your specific needs.

Do you help with manufacturing after prototyping?

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Yes, our end-to-end product development services include manufacturing support. We can help with supplier selection, production setup, and quality control processes to ensure a smooth transition from prototype to full production.

Do you help with manufacturing after prototyping?

{ 03 }

Yes, our end-to-end product development services include manufacturing support. We can help with supplier selection, production setup, and quality control processes to ensure a smooth transition from prototype to full production.

Do you help with manufacturing after prototyping?

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Yes, our end-to-end product development services include manufacturing support. We can help with supplier selection, production setup, and quality control processes to ensure a smooth transition from prototype to full production.

Who owns the intellectual property for the prototypes?

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You retain complete ownership of all intellectual property. We operate under strict confidentiality agreements and transfer all rights to the designs and technologies we develop for you.

Who owns the intellectual property for the prototypes?

{ 04 }

You retain complete ownership of all intellectual property. We operate under strict confidentiality agreements and transfer all rights to the designs and technologies we develop for you.

Who owns the intellectual property for the prototypes?

{ 04 }

You retain complete ownership of all intellectual property. We operate under strict confidentiality agreements and transfer all rights to the designs and technologies we develop for you.

Do you handle small production runs after prototyping?

{ 05 }

Yes, we offer small-batch production services that bridge the gap between prototyping and full-scale manufacturing, perfect for market testing or limited initial release.

Do you handle small production runs after prototyping?

{ 05 }

Yes, we offer small-batch production services that bridge the gap between prototyping and full-scale manufacturing, perfect for market testing or limited initial release.

Do you handle small production runs after prototyping?

{ 05 }

Yes, we offer small-batch production services that bridge the gap between prototyping and full-scale manufacturing, perfect for market testing or limited initial release.

Start Your Prototyping Journey

Ready to transform your product idea into reality? Our team is prepared to help you navigate the prototyping process with expertise and precision.

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Every great product starts with a sketch — and becomes real through bold action, not imagination

Every great product starts with a sketch — and becomes real through bold action, not imagination

Every great product starts with a sketch — and becomes real through bold action, not imagination