For OG, a medicinal cannabis brand, we developed a branding and packaging system that artfully fuses botanical elegance with modern minimalism. Inspired by the organic origins of the product, the design features delicate floral illustrations contrasted with clean, muted tones and refined typography. The packaging structure feels sophisticated and tactile, creating an immediate sensory connection to nature’s purity. Every detail — from the subtle textures to the vibrant botanical accents — was carefully crafted to embody the brand’s essence: premium organic cannabis rooted in authenticity, beauty, and wellbeing.