The branding and packaging for Cannacream, a cannabis-infused ice cream brand, were designed to captivate attention with vibrant contrasts and bold design elements. The visual identity pairs a striking color palette of deep purples and warm oranges to evoke a sense of indulgence and mellow relaxation. The logo features a dynamic, radial sunburst graphic, symbolizing both the uplifting and soothing effects of cannabis, while adding a sense of energy to the design. Rounded, modern typography complements the circular shapes of the containers, creating a cohesive, approachable feel. The packaging uses undulating wave patterns to echo the creamy texture of the product and to reinforce its connection to relaxation and enjoyment. This interplay of colors, shapes, and patterns creates a memorable and contemporary look that resonates with the brand’s essence: mellow indulgence with a twist of sophistication.