We developed a premium brand identity and packaging system for Safari, a medicinal cannabis brand rooted in nature, wellness, and visual storytelling. The logo combines modern minimalism with African symbolism, while the packaging features rich, surreal collages blending wildlife, botanicals, and human portraits — evoking a sense of wonder, healing, and organic power. With a neutral color palette and gold accents, each element speaks to the sophistication of the product while remaining grounded in earthy authenticity. The result is a brand world that feels timeless yet bold, giving Safari a distinctive voice in the growing cannabis market.