Branding & Packaging
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7/25/24
Tide & Grind Coastal Character, Brewed Bold
A fresh, modern identity and packaging system for Tide & Grind coffee
We created a unified brand identity and packaging suite for Tide & Grind, a coffee brand inspired by ocean rhythm and coastal living. The visual language blends organic patterns and geometric icons, capturing the essence of seaside mornings and artisan brews. From coffee bags and takeaway cups to signage and baked goods packaging, each element features earthy sage tones, bold typography, and illustrative motifs that reflect the brand’s roots in nature and craft. The result is a bold yet calming identity that delivers clarity, consistency, and a distinctly coastal personality — one sip and one sunrise at a time.