The short answer
- AI makes good work faster. Billing by the hour punishes that speed.
- We price on the problem and the value of solving it, with a fixed price agreed up front.
- For ongoing work, part of the fee is tied to an outcome we agree on together.
The hourly trap
An agency that bills by the hour earns more when work takes longer. That was always awkward. With AI, it is absurd. A task that took a day can take an hour, and the client should get the benefit, not a smaller invoice that makes the agency want to slow down.
What we charge for instead
- Sprints. Two weeks, one problem, one working result, at a fixed price from $4,900.
- Projects. A brand, a website, a platform or an automation system, priced on the problem from $15,000.
- Embedded. A monthly base for an ongoing team, with part of the fee linked to an outcome such as qualified leads or AI citation rate.
“Speed should be a benefit, not a discount.”
How outcome-linked fees work
We agree on one or two measures that both sides can see and neither side can game. We set a baseline, a target and a review date. If we beat the target, we share in the upside. If we miss, we earn less. Either way the conversation is about results, not timesheets.
Why it works for small teams
Fixed prices make budgets predictable. Outcome-linked fees put us on the same side of the table as the founder. And because we are not counting hours, we can use every tool available to get there faster.
