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Positioning & brand

A proposition people remember.

Positioning, naming and identity for businesses that are good at what they do but hard to explain in one sentence.

Talk to Secret
The proble}

Great business. Hard to explain.

If customers cannot repeat what makes you different, they cannot recommend you, and neither can an AI.

Most brands describe what they do. The memorable ones say why it matters, in one line.

What you get

Five things, done properly.

Positioning workshopWho you are for, what you replace, why you win
Proposition and messagingOne line, three proof points, a story
NamingWhen a new name is the right answer
Visual identityLogo, type, colour and a system that scales
Brand toolkitTemplates your team can actually use
How it works

  1. 01Discover

    Weeks 1–2. Interviews with customers, team and competitors’ customers.

  2. 02Position

    Weeks 3–4. A proposition tested against real buyers before any design starts.

  3. 03Design

    Weeks 5–8. Identity, system and key applications, from website to signage.

  4. 04Launch

    Weeks 9–10. Toolkit, templates and a rollout plan.

A cinema camera on a tripod in a lit production studio
What we measure

Recall

Can customers repeat your proposition after one read?

Clarity

How quickly a new visitor understands what you do.

Consistency

How the brand holds up across every touchpoint.

FormatsPriced on value, not hours

Positioning Sprint

3 weeks · fixed price · from $7,500

Research, positioning and messaging. The thinking, before the design.

Brand Project

Most chosen

8–10 weeks · fixed price · from $18,000

Positioning, identity, toolkit and launch, taken from idea to rollout.

Questions

Honest answers.

Do you only work with new brands?

No. Most of our work is repositioning businesses that have outgrown their brand.

Can you work with our existing logo?

Yes, if it earns its place. We will tell you honestly if it doesn’t.

Do you design packaging and signage too?

Yes. See Briar Grove, Tide & Grind and Bellingen Brewing in our case files.

Related productsGrow
AI Visibility (GEO)Get cited by ChatGPT, Perplexity, Google AI Original IntelligenceBrand and voice systems AI can't flatten Synthetic TestingTest messages on simulated audiences first
Start hereBrisbane · Sydney · Coffs Harbour · Gold Coast · Melbourne

What's annoying you about your business?

Tell us the problem. We'll tell you honestly whether we're the right people to fix it.

Talk to Secret
AI check Talk to Secret
Menu +
← Services / Grow / Product 03Grow

Positioning & brand

A proposition people remember.

Positioning, naming and identity for businesses that are good at what they do but hard to explain in one sentence.

Talk to Secret
The problem

Great business. Hard to explain.

If customers cannot repeat what makes you different, they cannot recommend you, and neither can an AI.

Most brands describe what they do. The memorable ones say why it matters, in one line.

What you get

Five things, done properly.

Positioning workshopWho you are for, what you replace, why you win
Proposition and messagingOne line, three proof points, a story
NamingWhen a new name is the right answer
Visual identityLogo, type, colour and a system that scales
Brand toolkitTemplates your team can actually use
How it works

  1. 01Discover

    Weeks 1–2. Interviews with customers, team and competitors’ customers.

  2. 02Position

    Weeks 3–4. A proposition tested against real buyers before any design starts.

  3. 03Design

    Weeks 5–8. Identity, system and key applications, from website to signage.

  4. 04Launch

    Weeks 9–10. Toolkit, templates and a rollout plan.

A cinema camera on a tripod in a lit production studio
What we measure

Recall

Can customers repeat your proposition after one read?

Clarity

How quickly a new visitor understands what you do.

Consistency

How the brand holds up across every touchpoint.

FormatsPriced on value, not hours

Positioning Sprint

3 weeks · fixed price · from $7,500

Research, positioning and messaging. The thinking, before the design.

Brand Project

Most chosen

8–10 weeks · fixed price · from $18,000

Positioning, identity, toolkit and launch, taken from idea to rollout.

Questions

Honest answers.

Do you only work with new brands?

No. Most of our work is repositioning businesses that have outgrown their brand.

Can you work with our existing logo?

Yes, if it earns its place. We will tell you honestly if it doesn’t.

Do you design packaging and signage too?

Yes. See Briar Grove, Tide & Grind and Bellingen Brewing in our case files.

Related productsGrow
AI Visibility (GEO)Get cited by ChatGPT, Perplexity, Google AI Original IntelligenceBrand and voice systems AI can't flatten Synthetic TestingTest messages on simulated audiences first
Start hereBrisbane · Sydney · Coffs Harbour · Gold Coast · Melbourne

What's annoying you about your business?

Tell us the problem. We'll tell you honestly whether we're the right people to fix it.

Talk to Secret