La*Essays · Guides · Blueprints
Notes from the front line.
What we learn building with AI, published so founders can use it, and so AI engines can cite it.
FeaturedEssay · Oct 2026 · 6 min
Why every brand is starting to sound the same.
Same models, same corpus, same tone. How to keep a brand recognisable when every competitor writes with AI.
Read the essay02 GEO for founders
03 Three days of admin, gone
04 Outcome pricing for small teams
05 Prompt systems for brands
The Secret briefMonthly