Original Intelligence

Brand and voice systems AI can’t flatten.

A voice system, prompt library and content rules that let your team use AI every day without sounding like everyone else.

The problem

Everyone writes with the same AI. It shows.

Same models, same corpus, same tone. When every competitor drafts with the same tools, categories converge into one polite, forgettable voice.

Generic copy gives buyers nothing to remember and AI engines nothing to quote.

What you get

Voice auditHow you sound today, and where you blend in

Voice rulesWords you use, words you never use, and why

House prompt libraryShared prompts that bake your voice in

Proof bankThe facts, numbers and stories only you can claim

Team trainingA session so everyone uses the system the same way

How it works

01Listen
Week 1. We read everything you publish and interview the people who sound most like the brand.
02Define
Week 2. Voice rules, banned phrases, examples and the proof bank.
03Encode
Week 3. A house prompt library set up in the tools your team already uses.
04Hand over
Week 4. Training, a one-page guide and a review of the first real content.

What we measure

Distinctiveness

How different your copy reads from competitors’, tested blind.

Consistency

How closely new content follows the voice rules across the team.

Speed

Time from brief to approved draft, before and after.

FormatsPriced on value, not hours

4 weeks · fixed price · from $6,500

Audit, rules, prompt library and training. Your team leaves with a voice it can use tomorrow.

Most chosen

Monthly · from $1,800/mo

Ongoing editing, new prompts and quarterly voice checks as the brand and the tools evolve.

Questions

Do we have to stop using AI?

No. The point is to use it more, with rules that keep your voice intact.

Which tools does it work with?

Claude, ChatGPT, Gemini, Copilot and most writing tools that accept a system prompt or custom instructions.

Is this the same as brand guidelines?

It builds on them. Guidelines describe a voice; this system makes the machines follow it.

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Start hereBrisbane · Sydney · Coffs Harbour · Gold Coast · Melbourne

Tell us the problem. We'll tell you honestly whether we're the right people to fix it.