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Synthetic Testing

Test messages on simulated audiences first.

AI personas built from your real customer data, used to test messages, offers and pages before you spend on media.

Talk to Secret
The proble*

Most campaigns launch on a hunch.

Focus groups are slow and expensive, so most messaging goes live untested and gets fixed with ad spend.

Synthetic audiences let you see the obvious mistakes early, for a fraction of the cost.

What you get

Five things, done properly.

Persona buildSimulated buyers grounded in your data and research
Message testingHeadlines, offers and claims ranked before launch
Page reviewsWhere a landing page confuses or loses people
Objection mapWhat stops each segment from buying
Validation planWhich findings to confirm with real people
How it works

  1. 01Ground

    Week 1. We gather your customer data, reviews, interviews and sales notes.

  2. 02Build

    Week 2. Personas for each segment, checked against real customer behaviour.

  3. 03Test

    Week 3. Messages, offers and pages run through each persona, with reasons.

  4. 04Validate

    Week 4. The strongest findings confirmed with a small real-world test.

A cinema camera on a tripod in a lit production studio
What we measure

Message ranking

Which versions each segment prefers, and why.

Agreement

How often synthetic results match real-world tests.

Cost saved

Media spend avoided on weak messages.

FormatsPriced on value, not hours

Test Sprint

3 weeks · fixed price · from $5,500

Personas plus one round of message and page testing, with a validation plan.

Testing Program

Most chosen

Monthly · from $2,200/mo

Every campaign tested before it ships, with personas updated as you learn.

Questions

Honest answers.

Can AI really predict what customers think?

Not perfectly. It is a fast first filter, and we always validate the big decisions with real people.

What data do you need?

Reviews, CRM notes, survey results and sales call notes all help. We work with what you have.

Is our data safe?

We use business AI plans that do not train on your inputs, and anonymise personal data first.

Related productsGrow
AI Visibility (GEO)Get cited by ChatGPT, Perplexity, Google AI Original IntelligenceBrand and voice systems AI can't flatten Positioning & brandA proposition people remember
Start hereBrisbane · Sydney · Coffs Harbour · Gold Coast · Melbourne

What's annoying you about your business?

Tell us the problem. We'll tell you honestly whether we're the right people to fix it.

Talk to Secret
AI check Talk to Secret
Menu +
← Services / Grow / Product 04Grow

Synthetic Testing

Test messages on simulated audiences first.

AI personas built from your real customer data, used to test messages, offers and pages before you spend on media.

Talk to Secret
The problem

Most campaigns launch on a hunch.

Focus groups are slow and expensive, so most messaging goes live untested and gets fixed with ad spend.

Synthetic audiences let you see the obvious mistakes early, for a fraction of the cost.

What you get

Five things, done properly.

Persona buildSimulated buyers grounded in your data and research
Message testingHeadlines, offers and claims ranked before launch
Page reviewsWhere a landing page confuses or loses people
Objection mapWhat stops each segment from buying
Validation planWhich findings to confirm with real people
How it works

  1. 01Ground

    Week 1. We gather your customer data, reviews, interviews and sales notes.

  2. 02Build

    Week 2. Personas for each segment, checked against real customer behaviour.

  3. 03Test

    Week 3. Messages, offers and pages run through each persona, with reasons.

  4. 04Validate

    Week 4. The strongest findings confirmed with a small real-world test.

A cinema camera on a tripod in a lit production studio
What we measure

Message ranking

Which versions each segment prefers, and why.

Agreement

How often synthetic results match real-world tests.

Cost saved

Media spend avoided on weak messages.

FormatsPriced on value, not hours

Test Sprint

3 weeks · fixed price · from $5,500

Personas plus one round of message and page testing, with a validation plan.

Testing Program

Most chosen

Monthly · from $2,200/mo

Every campaign tested before it ships, with personas updated as you learn.

Questions

Honest answers.

Can AI really predict what customers think?

Not perfectly. It is a fast first filter, and we always validate the big decisions with real people.

What data do you need?

Reviews, CRM notes, survey results and sales call notes all help. We work with what you have.

Is our data safe?

We use business AI plans that do not train on your inputs, and anonymise personal data first.

Related productsGrow
AI Visibility (GEO)Get cited by ChatGPT, Perplexity, Google AI Original IntelligenceBrand and voice systems AI can't flatten Positioning & brandA proposition people remember
Start hereBrisbane · Sydney · Coffs Harbour · Gold Coast · Melbourne

What's annoying you about your business?

Tell us the problem. We'll tell you honestly whether we're the right people to fix it.

Talk to Secret