A venture brand that scales from lanyard to station screen.

KGB Capital needed to look credible to founders and investors alike, and to stand out in a category where every fund looks the same.
A wordmark with a built-in growth arrow, a single signal orange and portrait-led art direction. It runs from passes and event chairs to the website and full-screen campaigns in train stations.






Tell us the problem. We'll tell you honestly whether we're the right people to fix it.
Talk to SecretA venture brand that scales from lanyard to station screen.

KGB Capital needed to look credible to founders and investors alike, and to stand out in a category where every fund looks the same.
A wordmark with a built-in growth arrow, a single signal orange and portrait-led art direction. It runs from passes and event chairs to the website and full-screen campaigns in train stations.






Tell us the problem. We'll tell you honestly whether we're the right people to fix it.
Talk to Secret