Safari
A journey through nature and healing.
ClientSafari, medicinal cannabis
ServicesIdentity · Packaging · Art direction
DisciplineGrow
01 · The challenge
Calm, credible and never clinical.
Safari needed to feel trustworthy for patients while escaping the sterile look of most medicinal brands. Each strain needed its own personality inside one family.
02 · What we built
An arched tree and collaged wildlife.
We built an arched tree mark and a collage art direction that pairs wildlife, landscape and portraiture. Every strain gets its own artwork, held together by one layout, one palette and one typographic system.
03 · In the wild3 more
Start a case fileBrisbane · Sydney · Coffs Harbour · Gold Coast · Melbourne
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