Original Good
Botanical, organic and quietly premium.
ClientOriginal Good, medicinal cannabis
ServicesIdentity · Packaging
DisciplineGrow
01 · The challenge
Merging the botanical and the organic.
Original Good wanted packaging that felt natural and considered, with enough range to carry several products without losing its identity.
02 · What we built
Two botanical directions, one family.
An OG monogram and two illustrated botanical patterns carried across tubs, cartons and carry boxes, with a single acid accent line that ties the range together.
03 · In the wild3 more
Start a case fileBrisbane · Sydney · Coffs Harbour · Gold Coast · Melbourne
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